Google announces Pixel Tag to take on rival Android trackers

Google has finally thrown its hat into the ring of Bluetooth trackers with the launch of the Pixel Tag. The oval-shaped tracker will be going against other Android trackers such as Motorola's Moto Tag 2, Chipolo's Pop and Loop tags, and the Pebblebee Clip 5.

Available in a single color called Fog, the front of the Pixel Tag is made of metal while the back half is a polycarbonate shell. It measures 28 × 46.1 × 5.4mm and weighs 11.8g (8.8g without the battery). There's a Google G logo on the front and a small speaker below it.

The plastic back is where the battery door is and according to the spec sheet, it is powered by a user-replaceable CR2032 coin cell battery. Google says users should get more than a year of use before needing to replace the battery.

The Pixel Tag has an accelerometer, Ultra Wideband (UWB) for precision finding just like the Moto Tag 2 (pack of four currently available on Amazon for $79.88), and a speaker so you can hear it beep when you ring it. It is rated IP67 for dust and water resistance, which means it will survive immersion in up to 1 meter of water for up to 30 minutes.

Google says the Pixel Tag is compatible with devices running Android 9 and later, but you will need a phone with Android 16 and newer and Bluetooth 6.0 and newer to use the Bluetooth Channel Sounding feature. This feature is similar to UWB, but uses Bluetooth for true distance awareness. However, unlike UWB which provides centimeter-level accuracy, this provides sub-half-meter accuracy (0.3-0.5m) while using less power.

The Pixel Tag is priced at $29.99 for a single unit and $99.99 for a pack of four. It will be released in November 2026.