Gamers to get hit with RTX 40 series price increases as Nvidia reportedly initiates massive supply cut

As we move closer to the RTX 50 “Blackwell” launch, it is reasonable to assume that Nvidia will take steps to ensure that the RTX 50 GPUs debut into an optimal market. An optimal market for new GPU releases is logically the one where there is pent-up demand for new boards and little to no competition from rivals as well as the brand’s own products.

So, keeping in mind that AMD is reportedly pushing the RDNA 4 launch to next year, all Nvidia now has to do is to ensure actual demand for the Blackwell products. One way to do this is to reduce the supply of high-end RTX 40 GPUs. This is exactly what Nvidia has allegedly done.

According to a report from The Economic Daily (via ITHome), Nvidia has cut the supply of high-end RTX 40 GPUs by as much as 50% to set the stage for the RTX 50 Blackwell launch. The supply reduction seemingly targets the upper end of Nvidia’s lineup from RTX 4070 to RTX 4090 and is partly aimed at freeing up the production capacity in favor of the Blackwell cards. 

Naturally, a reduction in supply will also push up the prices as the report indicates that AIBs like ASUS, MSI, and Gigabyte will increase the prices of their RTX 40 offerings.

Most RTX 40 series GPUs can currently be found at MSRP

While the price increases might be imminent, most, if not all, high-end RTX 40 GPUs are currently retailing at MSRPs. For instance, the RTX 4070 can be found at $549 on Amazon alongside the RTX 4070 SUPER and the RTX 4070 Ti SUPER which can also be had for the respective MSRPs or less.

The same is true for the RTX 4080 SUPER which is also available for less than its $999 official price. Only the RTX 4090 is going above its $1,599.99 MSRP which is a common occurrence.

Long story short, if you were on the hunt for a high-end GeForce GPU, now might be the right time to pull the trigger as things seemingly could get worse for GPU buyers moving forward.