Updated | Exynos no more: Samsung plans to rebrand its mobile SoCs to Dream Chip

Update (2023/11/29 11:28 CET): In a statement issued to Android Authority, Samsung has denied the rumours of Exynos being rebranded. It has, however, confirmed that Dream Chip is an internal codename for future projects. This doesn't necessarily invalidate the story as companies are known to deny major overhauls only to confirm them later.

Original story:

Despite the past few chips not performing as expected, Samsung has decided to stick with in-house SoC development. The Exynos 2400 is confirmed to debut alongside the Galaxy S24 (US$899 on Amazon). Initial benchmarks show it to lag behind the competition, namely the MediaTek Dimensity 9300 and Qualcomm Snapdragon 8 Gen 3. That situation may change or may not change next year, but one thing certainly will, and that's the chip's name.

X leaker @OreXDA, who accurately predicted the Exynos 2400's existence at a time when it was disputed, says Samsung plans to drop the Exynos brand altogether. Future Samsung chips will instead be called "Dream Chip". This applies to flagship SoC and mid-rangers. Exactly how Samsung plans to differentiate between the different products is still a mystery.

This isn't the first time the phrase "Dream Chip" has shown up on Samsung-related leaks. Early reports pegged it to be the 2025-bound Exynos 2400 successor, aka the Exynos 2500. It is a 10-core chip that will supposedly be manufactured on Samsung's 3 GAP node, potentially giving it an edge over the FinFET-based Snapdragon 8 Gen 4 and Dimensity 9400.