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Disney+ is now the 4th most popular streaming service in the US: new study

Disney+ has skyrocketed in recent months. (Source: Disney)
Disney+ has skyrocketed in recent months. (Source: Disney)
Disney launched its own streaming services only about 6 months ago. Despite this, a new study has found that 25% of its US-based respondents have already subscribed to it. This puts it in the top 5 of such apps alongside more established names like Netflix.
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A new report by Parks Associates has found that Disney+ has already risen to be one of the top 5 streaming services in the US. Similarly, Apple TV+ is also now #5 in these terms, despite having only existed for about the same time as the other new offering.

10% of this study's survey respondents had subscribed to this new app by the Cupertino giant, whereas 25% had gone for Disney+ access. Nevertheless, their adoption have not been strong enough to impugn the top 3 in this study: Netflix, Amazon Prime Video and Hulu, in that order.

However, Disney+ demonstrably has content these major players lack: 81% of the respondents who reported having Netflix also subscribed to this app, whereas 72% who subscribed to Apple TV+ did the same.

The newcomers' success may also be related in part to the Covid-19 pandemic situation: this study was based on surveys issued to about 10,000 participants between March 8 and April 3, 2020.

A streaming-app uptake graph from this new report. (Source: Parks Associates)
A streaming-app uptake graph from this new report. (Source: Parks Associates)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 05 > Disney+ is now the 4th most popular streaming service in the US: new study
Deirdre O'Donnell, 2020-05-31 (Update: 2020-05-31)