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76% of US households polled would find it "very difficult" to live without their high-speed internet

High-speed internet is getting more and more essential. (Source: Wikipedia)
High-speed internet is getting more and more essential. (Source: Wikipedia)
A survey of US households with broadband internet resulted in findings that 76% of this group reported that they would find life harder without these services. Given that this research was conducted in the last quarter of 2019 (4Q2019), this number may be even higher now. This study also suggested that more ISPs should bundle streaming subscriptions with their services.
Deirdre O Donnell,

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The availability of high-speed internet may become more and more important, particularly as the social impetus to self-isolate in order to prevent more COVID-19 cases grows. In fact, many may see it as an essential resource by now.

A 4Q2019 study of US households with broadband appears to underpin this. Not only did over 75% of the respondents report that it would be harder to live without this connectivity, 60% of the same said they would cancel any paid TV services before they would do the same with their Wi-Fi.

Once, internet services were sold as an add-on by companies that also sell traditional TV subscriptions. Now, the situation has changed to the point that it is virtually the other way around. The 2019 study found that people who hold streaming subscriptions are more likely to have standalone broadband plans as well: in other words, they have cut the cord by now.

Therefore, the study report's authors, Parks Associates, now recommends that more internet service providers (ISPs) bundle over-the-air video services with their products. Currently, less than 20% of the respondents reported having the same. Finally, the group plans to conduct follow-up research starting in April 2020 so as to assess the effects of the coronavirus pandemic on this study's conclusions.

Some more findings from the 2019 broadband study. (Source: Parks Associates)
Some more findings from the 2019 broadband study. (Source: Parks Associates)
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 03 > 76% of US households polled would find it "very difficult" to live without their high-speed internet
Deirdre O Donnell, 2020-03-25 (Update: 2020-03-25)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.