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67% of US high-speed internet households own at least 1 device that is just for streaming AV content

Online streaming is now a prominent source of home entertainment. (Source: Flickr)
Online streaming is now a prominent source of home entertainment. (Source: Flickr)
New market research has found that nearly 70% of all US households with broadband internet own and use at least 1 device along the lines of a smart TV, streaming box, connected DVR or console. This appears to underpin the strong role that online video has taken in home entertainment. It also suggests that OEMs in this space may be gravitating towards open-source software.
Deirdre O'Donnell,
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New research by Parks Associates has found that well over half of the households with a high-speed internet service also have at least 1 device exclusively used to stream content. This study, therefore, appears to supply further confirmation of the trend away from 'traditional' entertainment systems and formats to those that can be termed "connected" instead.

It also found that, while these devices are often in use, they are upgraded or replaced with a frequency that appears to be dropping over time. The OEMs who make the hardware in question are responding to this phenomenon with tactics that include innovative features in new devices and bundling the same with subscriptions, content or services that might also be exclusive to them. 

However, despite the apparently strong role of the at-home streaming device, Parks Associates has also observed that the consumption of connected entertainment appears to be migrating inexorably onto the smartphone. Again, the major players in less mobile hardware (such as Samsung, Sony, Roku, Google, Apple and Amazon) are advised to respond in creative ways, even the adoption of more open ecosystems.

This strategy has a number of advantages, including the prevention of fragmentation in this market and the ability to offer a broader range of content and content types through platforms such as Roku Channel Premium Subscriptions and Amazon Prime Video Channels.

2015 at-home device use compared to that of 2019. (Source: Parks Associates)
2015 at-home device use compared to that of 2019. (Source: Parks Associates)
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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4001 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
contact me via: LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 05 > 67% of US high-speed internet households own at least 1 device that is just for streaming AV content
Deirdre O'Donnell, 2020-05-23 (Update: 2020-05-23)