Asus will give you $150 to $350 for your old GeForce or AMD graphics card if your next purchase is an Asus
Asus will be taking a page off smartphone trade-in programs with its own trade-in program designed for desktop graphics cards. The Taiwanese OEM will take in graphics cards as old as the GeForce GTX 650 from any manufacturer if you plan on purchasing a newer Turing-based graphics card from Asus. The full trade-in details and qualified products are listed here.
The trade-in values for many of the GPUs are actually quite good if you're still rocking a very old model. The GeForce GT 1030, GT 730, or GTX 650, for example, will net you £125 (~$155 USD) towards the purchase of an Asus GeForce GTX 1650 graphics card or better. In comparison, prices on eBay for these same GPUs are often well below $50 USD.
Trade-in values become less lucrative when moving up to higher-end models. The GTX 1080 Ti, for example, will net you £270 (~$340 USD) even though this particular GPU is trending on eBay for $585 as of this writing. Thus, the program is aimed more towards users who haven't upgraded their gaming rigs in years and encourage them to consider an Asus graphics card.
The trade-in process, however, may be convoluted. Asus wants users to provide the date of purchase, place of purchase, invoice or receipt, serial number, details about the trade-in unit, bank details, and even an upload of the proof of purchase. These requirements can be tough to fulfill if your GPU happens to be more than a few years old.
While the program is currently limited to the UK for now, we wouldn't be surprised to see it eventually expand to more markets should this initial test prove to be successful. The ability to trade in keyboards, monitors, accessories, or even laptops for new Asus equivalents would definitely be handy in the future.