Xiaomi-owned Poco is now an independent brand in India
Of late, we've seen a lot of Chinese smartphone manufacturers break away from their parent organizations. Realme split from Oppo, Redmi from Xiaomi (only in China) and so on. Xiaomi's other wildly successful endeavor -Poco- has now bifurcated from the company as well.
The announcement came via Xiaomi India's managing director Manu Kumar Jain on Twitter. It is a bit surprising, considering that there is just one device with the Poco moniker. That being said, the Poco F1 made quite an impact on the market when it was released back in August 2018. It was the only sub $300 smartphone that ran Qualcomm's Snapdragon 845 SoC. It truly redefined the idea of an affordable flagship, and as a result, sold fairly well. Despite its age, the Poco F1 is still an excellent device in 2020, and you can pick it up for about $200.
The Poco F1's meteoric success is what may have driven Xiaomi to set the brand free. Some leaks have hinted that there is a Poco F2 in the works, and now that Poco is an independent entity, we can expect to hear an official announcement about it soon. There are a lot more contenders in the $300-400 affordable flagship segment than before, and now is an ideal time for Poco to make its highly-awaited comeback. The Realme X2 Pro, in particular, will be a strong contender, and we hope that Poco has something equally mind-blowing in store for us.
Excited to share: #POCO will now be an independent brand!— Manu Kumar Jain (@manukumarjain) January 17, 2020
What started as a sub-brand within Xiaomi, has grown into its own identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own.
Join me in wishing @IndiaPOCO all the best.