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Xiaomi-owned Poco is now an independent brand in India

Poco is now an independent company.
Poco is now an independent company. (Image Source: NDTV Gadgets)
Xiaomi India head Manu Kumar Jain just announced that the company's sub-brand Poco is now an independent entity. The Poco F1 made quite the impact on the market back in 2018, and that's why Xiaomi is confident that it can operate on its own. Although there is still no official word about the Poco F1's successor yet, we can expect to hear about it in the coming weeks.

Of late, we've seen a lot of Chinese smartphone manufacturers break away from their parent organizations. Realme split from Oppo, Redmi from Xiaomi (only in China) and so on. Xiaomi's other wildly successful endeavor -Poco- has now bifurcated from the company as well.

The announcement came via Xiaomi India's managing director Manu Kumar Jain on Twitter. It is a bit surprising, considering that there is just one device with the Poco moniker. That being said, the Poco F1 made quite an impact on the market when it was released back in August 2018. It was the only sub $300 smartphone that ran Qualcomm's Snapdragon 845 SoC. It truly redefined the idea of an affordable flagship, and as a result, sold fairly well. Despite its age, the Poco F1 is still an excellent device in 2020, and you can pick it up for about $200.

The Poco F1's meteoric success is what may have driven Xiaomi to set the brand free. Some leaks have hinted that there is a Poco F2 in the works, and now that Poco is an independent entity, we can expect to hear an official announcement about it soon. There are a lot more contenders in the $300-400 affordable flagship segment than before, and now is an ideal time for Poco to make its highly-awaited comeback. The Realme X2 Pro, in particular, will be a strong contender, and we hope that Poco has something equally mind-blowing in store for us.


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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2020 01 > Xiaomi-owned Poco is now an independent brand in India
Anil Satyanarayana, 2020-01-17 (Update: 2020-01-17)