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Vivo indefinitely suspends V19 launch in India

Vivo V19's launch has been canceled in India
Vivo V19's launch has been canceled in India (image source: Vivo India)
Vivo just announced that it would suspend all launches in the Indian subcontinent. The move comes after the Indian government enacted measures that restricted the operations of 'non-essential' business. The company also announced that it would help Indian authorities fight the epidemic by providing them with medical equipment.

The recent COVID-19 epidemic has thrown a wrench in the plans of a lot of OEMs. A lot of smartphone releases were pushed back due to the epidemic. Physical events gave way to online-only spectacles, and this trend is here to stay, for a while, at least. Vivo has now announced that it has suspended all product launches in the Indian subcontinent.

Nipun Marya, the Director and Brand Strategist of Vivo India, Tweeted that the company will not be releasing any products in India for the foreseeable future. The Vivo V19 was initially supposed to be unveiled on March 26th. The date then got pushed back to April 2nd, and now the launch stands canceled altogether. It isn't surprising, considering that the company just shut down its manufacturing unit in the country yesterday.

The Indian government has instructed all 'non-essential' services to shut down for a week, leaving smartphone makers in the lurch. It'll be interesting to see how other brands go about releasing their products in the market under these restrictions. Vivo also announced that it would help the Indian government with the ongoing crisis. The company is in touch with local authorities and will provide necessary equipment such as face masks to healthcare workers. Here's Vivo's complete statement about the matter. 


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Anil Satyanarayana, 2020-03-24 (Update: 2020-03-24)