Vivo takes number two spot from Samsung in India, Realme maintains market share after phenomenal growth

Samsung, with their popular mid-range handsets, had long been a stalwart of the Indian smartphone market. Xiaomi overtook Samsung for the number one position a couple of years ago, and now Samsung has slipped further into their place behind Vivo.

Samsung's position is both a factor of their declining popularity (-1mil/13.7% annual decline) and a large growth for Vivo (+2.2mil/48.9% annual growth). This is possibly due to Samsung's 2019 midrange product releases having less appealing price-to-spec comparisons against Vivo. For example, the Samsung A10s (Helio P22, 2/3 GB RAM, 32 GB storage, 720p) against the Vivo U3 (Snapdragon 675, 4/6 GB RAM, 64 GB storage, 1080p). Both phones were priced similarly at launch.

For other brands, Realme's phenomenal market growth in India remains strong (+2.6mil/200% annual growth). Interestingly, they are ahead of the market share held by their parent company, Oppo (+0.7mil/22.4%). No doubt the competition between the respective fanbases of Xiaomi and Realme will drive further growth for each brand.