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Vivo takes number two spot from Samsung in India, Realme maintains market share after phenomenal growth

Major smartphone market share figures for India. (Source: Canalys)
Major smartphone market share figures for India. (Source: Canalys)
Canalys, the international tech market research firm, has released its latest market share stats for the Indian smartphone market. They have noted that the Indian market grew from Q1 2019 to Q1 2020. The data doesn't track the impact of the Indian COVID-19 lockdown on sales.

Samsung, with their popular mid-range handsets, had long been a stalwart of the Indian smartphone market. Xiaomi overtook Samsung for the number one position a couple of years ago, and now Samsung has slipped further into their place behind Vivo.

Samsung's position is both a factor of their declining popularity (-1mil/13.7% annual decline) and a large growth for Vivo (+2.2mil/48.9% annual growth). This is possibly due to Samsung's 2019 midrange product releases having less appealing price-to-spec comparisons against Vivo. For example, the Samsung A10s (Helio P22, 2/3 GB RAM, 32 GB storage, 720p) against the Vivo U3 (Snapdragon 675, 4/6 GB RAM, 64 GB storage, 1080p). Both phones were priced similarly at launch.

For other brands, Realme's phenomenal market growth in India remains strong (+2.6mil/200% annual growth). Interestingly, they are ahead of the market share held by their parent company, Oppo (+0.7mil/22.4%). No doubt the competition between the respective fanbases of Xiaomi and Realme will drive further growth for each brand.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 04 > Vivo takes number two spot from Samsung in India, Realme maintains market share after phenomenal growth
Craig Ward, 2020-04-28 (Update: 2020-04-29)