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US$1,800 iPhone 15 Pro Max could be on the horizon as Apple is reportedly increasing iPhone 15 series prices by up to 20%

An iPhone 15 Pro Max dummy alongside an iPhone 14 Pro Max. (Source: MacRumors)
An iPhone 15 Pro Max dummy alongside an iPhone 14 Pro Max. (Source: MacRumors)
Apple’s latest iPhone 15 smartphones are rumored to reuse the same general design as the iPhone 14 smartphones with the key improvements being a new SoC and the inclusion of a Type-C port. Despite what seem like minor upgrades, it is now rumored that Apple may increase the price of the iPhone 15 series by up to 20% vs the current-gen devices.

As is tradition, Apple is expected to release the iPhone 15 series in September. Aside from the long-awaited debut of the Type-C port and the arrival of the new A17 Bionic SoC, the 2023 iPhones won’t pack many notable upgrades. According to a new report from the Chinese outlet Economic Daily News, Apple may increase the price of the iPhone 15 series by a considerable margin (via Wccftech).

Economic Daily News suggests that the entire iPhone 15 series could see a 10 to 20% hike in MSRPs. At a minimum, the cheaper iPhone 15 devices may end up costing US$100 more than their iPhone 14 counterparts while the flagship iPhone 15 Pro Max could bump the price by as much as US$200. Per the outlet, the 512 GB variant of the iPhone 15 Pro Max could become the most expensive iPhone ever by costing a whopping US$1,800.

Similarly, if we add the proposed US$100 price hike to the existing iPhone 14 MSRPs, we could see the base iPhone 15, the iPhone 15 Plus, the iPhone 15 Pro, and the iPhone 15 Pro Max cost US$899, US$999, US$1,099, and US$1,199 respectively.

Furthermore, Economic Daily News lists the rising cost of components and inflation as the chief contributors to the potential price hike.

As always, rumors and leaks don’t always represent the final information. So, take the news about the iPhone 15 series’ price increase as just a pre-launch rumor that could end up being false.

(Source: Economic Daily News)
(Source: Economic Daily News)
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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 06 > US$1,800 iPhone 15 Pro Max could be on the horizon as Apple is reportedly increasing iPhone 15 series prices by up to 20%
Fawad Murtaza, 2023-06-13 (Update: 2023-06-13)