Tissot's new PRX watch hides a tiny cartoon lion on its seconds hand

Tissot has given its familiar PRX an unexpected little companion. The Swiss watchmaker has teamed up with South Korean actor Lee Dong Wook for a special edition featuring a miniature white lion perched on the seconds hand. Look closely and you'll even spot its raised thumb.

The PRX Lee Dong Wook Special Edition takes its inspiration from Wookdong, the actor's cartoon alter ego. The character also appears engraved on the caseback, alongside the words Wook Special Edition.

A familiar PRX with a playful twist

The 35 mm stainless-steel watch retains the PRX's integrated-bracelet design, but swaps the usual understated details for a white lacquered dial and specially developed pink Super-LumiNova on the hands and hour markers. The markers glow pink in darkness.

There's a Swiss quartz movement beneath the sapphire crystal, along with a date display, 100 m water resistance and an end-of-life battery indicator. At 9.6 mm thick, it remains relatively slim.

Buyers also receive two interchangeable options: the traditional stainless-steel bracelet and a white rubber strap with pink accents. Even the presentation box joins in, featuring two Wookdong characters holding hands.

Japanese launch dates and pricing

The watch is set to debut at Tissot's Ginza and Hankyu Umeda boutiques on 14 November, ahead of a wider Japanese release on 27 November, as confirmed by Swatch Group Japan.

The Japanese price is ¥77,000, including tax. Meanwhile, Tissot's UK website lists the special edition for £375, although it is currently marked as out of stock, with customers invited to sign up for restock notifications.

The collaboration also celebrates Lee Dong Wook's birthday on 6 November, with special promotional displays running in Tokyo's Ginza district until 25 November.