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TAG Heuer announces a new Super Mario Limited Edition of its luxury Connected smartwatch

The new Connected limited edition. (Source: TAG Heuer)
The new Connected limited edition. (Source: TAG Heuer)
The TAG Heuer Connected is one of the most premium Wear OS smartwatches out there. Its latest, variant might be a big draw for some of its fans, with its re-designed Super Mario-themed case and colorway. On the other hand, it will go for even more than its vanilla counterpart.

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The third-gen Connected smartwatch comes with the premium TAG Heuer branding slapped onto it, and the reputation for quality and luxury that goes along with that. However, if that is not compelling and exciting enough for certain consumers, the new Limited Edition of this wearable might grab them instead.

This "Connected x Super Mario" variant matches up to that description quite well enough, as its case includes on-theme tweaks such as a chronograph on which a flag chevron, a Mushroom, a pipe-top and a Super Star replace the 12, 3, 6 and 9 positions respectively, and might even be programmed to glow under certain conditions.

Similarly, the Connected x Super Mario's crown sports the appropriate "M" logo. It also comes in a special box along with a choice of 2 themed bands. The Snapdragon Wear 3100-powered, sapphire crystal-protected watch still runs Wear OS, albeit heavily skinned so as to stay in line with the theme.

This involves Super Mario watchfaces that might be dynamic in some cases (although they might also be released as options to 'plain' Connected variants in the future). This package will not come cheap, however, at US$2,150 (even before tax), as opposed to the $1,800 of the original. 

The very sincere (and minted) fan required to buy this ultra-pricey smartwatch can order one from July 15, 2021. However, they might just have to move fast as TAG Heuer has announced it will release just 2,000 units of this special-edition wearable worldwide.

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More shots of the new TAG Heuer Connected variant. (Source: TAG Heuer)
More shots of the new TAG Heuer Connected variant. (Source: TAG Heuer)

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4242 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 07 > TAG Heuer announces a new Super Mario Limited Edition of its luxury Connected smartwatch
Deirdre O'Donnell, 2021-07-13 (Update: 2021-07-13)