Survey puts Apple and Samsung with 9 out 10 smartphone sales in the US

The iPhone 11 was the top selling smartphone in the US last year. (Source: Apple)
The iPhone 11 was the top selling smartphone in the US last year. (Source: Apple)
Chinese smartphone makers have had huge success globally, but one market they are yet to crack is the US. According to a new survey by Wave7Research, the US market is dominated by just two brands with Apple and Samsung swallowing up a whopping 90 percent of smartphone sales stateside.
Sanjiv Sathiah,

The US smartphone market remains the world’s biggest and continues to be a tough nut for Chinese smartphone makers to crack. According to new research conducted by Wave7Research, Apple and Samsung still dominate American smartphone sales with the two tech titans cornering 90 percent of the market between them. Despite the incredible rise of smartphone makers from China like Huawei, Oppo, OnePlus in other markets around the globe the US market duopoly of Apple and Samsung continues to crush all comers.

According to the survey data, the only Chinese company to make any gains in the US recently is OnePlus which officially partnered with T-Mobile on the OnePlus 7T Pro McLaren edition racking up a 2.3 percent share of US sales. Of course, Huawei has tried but failed to make any inroads in the US and now seems unlikely to ever enter the US market again following its appearance on the US Entity List. Another factor possibly deterring Chinese makers from entering the US market is that some have played loose and fast with intellectual property from Apple and other US companies potentially opening them up to legal action.

The data also shows what we already knew was true – that Google is having a really hard time selling its Pixel smartphones. Despite having substantial marketing resources, the company has only managed to capture between 2 and 4 percent of the US market which might force it to rethink its design approach and other controversial decisions. When it comes to pre-paid smartphones companies like LG (12 percent), Motorola (8 percent) and others (13 percent) have had more of a look in, but Apple and Samsung still take home 67 percent of the market combined.

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Sanjiv Sathiah, 2020-01- 3 (Update: 2020-01- 4)
Sanjiv Sathiah
I have been tech-obsessed from the time my father introduced me to my first computer, an Apple ][. Since then, I have grown to enjoy exploring and experimenting with any computing platform that I can get my hands on – I am the definitive early adopter! I have always been interested in how we can use technology to shape and improve our lives, most recently using it to record, mix and master my debut record, Acuity – Nature | Nurture out now on Spotify.