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Sprint's 5G fight with AT&T intensifies

Sprint's open letter was printed in the New York Times. (Source: Sprint)
Sprint's open letter was printed in the New York Times. (Source: Sprint)
The Sunday edition of the New York Times has published a full-page advert by Sprint in the form of an open letter to wireless consumers. In the letter, the telecommunications company berates its rival, AT&T, for the use of the term “5G Evolution.” Sprint feels AT&T is deliberately misleading customers looking for 5G networks.

It looks like the “fake 5G” scrap between Sprint and AT&T has just escalated, thanks to a full-page ad the former company had printed in the New York Times. Sprint has warned consumers that AT&T is being deceptive about what “5G Evolution” actually is, while stressing that true 5G networks are not currently available.

Sprint has been very direct in its accusations toward AT&T and the latter’s marketing ploy. Readers of the letter are reminded that it’s a 4G LTE network that AT&T customers can access, which has been labeled “5G Evolution” to attract those desirous of 5G connections. In the printed letter (PDF), this particular statement is made in the largest font size and in bold:

AT&T’s fake 5G claims are deceiving consumers, but Sprint is fighting for you.

It’s already been reported that Sprint has filed a federal lawsuit against its competitor, with many questioning AT&T’s deliberate use of the “5G E” logo (where the “E” is noticeably smaller than the “5G”) next to the network signal strength bars on subscribers’ phones. Sprint claims that a survey reported 54% of consumers mistakenly believed 5G E was the same or better than 5G.


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Daniel R Deakin, 2019-03-12 (Update: 2019-03-12)