The Sony Xperia 1 VII was officially announced on Tuesday and will start shipping on June 12th. In Europe, Sony is already accepting preorders for prices starting at €1,499 for the 256GB base model. However, early adopters will also get the Sony WH-1000XM5 (from $348 on Amazon) over-ear headphones for free. The new Xperia phone is unlikely to launch in the US.
On paper, the Android smartphone offers just a few major upgrades. Sony utilizes the latest Qualcomm Snapdragon 8 Elite chipset, and the 3.5mm headphone jack supposedly delivers better audio quality. Additionally, the 48MP f/2.0 ultrawide camera now sports a significantly larger 1/1.56-inch sensor. Sony doesn't appear to make any major changes to the 48MP f/1.9 main camera with its 1/1.31-inch sensor or the 12MP telephoto camera with its 85mm to 170mm zoom lens. Nevertheless, the marketing material and official product videos for the Xperia 1 VII almost exclusively focus on the cameras.
Besides the large "Powered by Alpha" logo, this video shows some of the new AI features in action, which are also detailed in separate clips. The brighter display and improved headphone jack are briefly mentioned as well.
This particular design video kicks off with a look at the triple-camera setup but also mentions the front-facing stereo speakers, the 5,000mAh battery and the robust display, which uses Gorilla Glass Victus 2.
As expected, the first video of Sony’s advertising campaign showcases the camera quality with a specific focus on low-light performance. Apart from the cameras, this clip only mentions the display and audio quality.
The next video explains the so-called “AI Camerawork Mode.” This feature helps with keeping the subject centered, which is intended to simplify the recording of action-rich scenes with people or other moving objects. This function supposedly stabilizes videos more effectively than before.
The second key AI feature of the Sony Xperia 1 VII is called "Auto Framing." This function automatically frames images by using artificial intelligence. The idea is that users no longer need to look at the smartphone's display while recording a video, allowing for a more passive filming experience. However, Sony has to rely on digital zoom for this feature, which likely has a negative impact on image quality.
In this "Xperia Intelligence" video, Sony demonstrates the two AI camera features from the previous videos but also showcases familiar features like Sony's Eye Autofocus and touts a more accurate white balance and more precise exposure thanks to AI.
In the final promo video for the Xperia 1 VII, several Sony engineers discuss the flagship smartphone’s camera system. Besides stating that natural colors and sharp details are a priority for Sony, the clip primarily focuses on the previously mentioned AI features.