Siri and Spotlight: Bing out, Google in
The for last few years, Apple has been using Bing as the default search engine for both Siri on iOS and Spotlight on MacOS. That is about to come to an end now as Apple has announced they will switch to Google for search results via both the above methods.
Apple says this change is for improved consistency in user search experience, as Google was already the default search provider on Safari. However, while Google will provide the results for web searches and video searches, Bing will still provide the image search results on Siri. This change could have a significant impact on Bing’s market share, which was recently reported to be surprisingly high at 33 percent in the USA.
In Microsoft’s statement to TechCrunch, they emphasized their current partners and their focus on AI “It also powers the search experiences of many other partners, including Yahoo (Verizon), AOL and Amazon, as well as the multi-lingual abilities of Twitter. As we move forward, given our work to advance the field of AI, we’re confident that Bing will be at the forefront of providing a more intelligent search experience for our customers and partners.”
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