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Siri losing ground to competing voice assistance software

Siri losing ground to competing voice assistance software
Siri losing ground to competing voice assistance software
New study shows voice control software gaining in net reach at the expense of Siri and S Voice. The average user is spending more and more time utilizing voice control across the board from Amazon Alexa to Cortana and Google Text-to-Speech.

Apple popularized voice assistance on smartphones with the introduction of Siri on the iPhone 4s back in late 2011. Since then, the number of competitors have grown to include Microsoft Cortana, Google Home, Amazon Alexa, and Samsung S Voice to name a few. While the market for virtual personal assistance has grown over the years, these newer alternatives to Siri have been slowly biting off market share from Apple.

The data comes courtesy of US analytics firm Verto Analytics. Accordingly, unique Siri users in the United States have dropped from 48.7 million to 41.4 million YoY when looking at the period between May 2016 to May 2017 to represent a decrease of 15 percent. The second most popular voice assistant tool continues to be S Voice, but even Samsung has lost some users from 24.8 million to 23.2 million during the same time frame. Meanwhile, Amazon Alexa, Google Home, and Cortana have all gained new users with a wider net reach each. 

Despite the slow creep from competitors, both Apple and Samsung still dominate the market with a combined 30 percent net reach to all US consumers who utilize voice assistant tools. Google's Text-to-Speech, which already comes pre-installed on most Android devices, is third in terms of net reach at 9.18 percent. 

Other interesting bits from the data below show that most consumers who utilize voice assistance only do so less than 10 times per month. The outlier here is Cortana where the average number of sessions jumped from 14 in May 2016 to 177 in May 2017.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 07 > Siri losing ground to competing voice assistance software
Allen Ngo, 2017-07-18 (Update: 2017-08- 7)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.