Realme outmaneuvers Redmi and Xiaomi by wooing 40 million users worldwide in two years and selling 150,000 Realme C11 smartphones in just two minutes
Realme is on a celebratory roll at the moment and has been offering up the sort of stats that are normally associated with fellow Chinese OEM Xiaomi and its sub-brand Redmi. For instance, Realme, which is one of the many noted brands owned by BBK Electronics (along with Oppo, OnePlus, Vivo, and iQOO), has declared that 40 million smartphone users around the world have taken possession of a Realme device. Considering the company has only been operating since May 4, 2018, that is a very impressive statistic to brag about.
It’s the sort of typical statistic you would expect to hear from Xiaomi or Redmi, but it demonstrates that Realme isn’t just the new kid on the block anymore; it’s a global player in the tech business and is happy to show it. The company has just released the Realme C11 smartphone in India and clearly the device has been a smash hit. With its budget price of ₹7,499 (US$100), the Realme C11 offers a huge 5,000-mAh battery, 2 GB RAM, 32 GB storage, dual-camera setup, and an octa-core Helio G35 chip. The attractive price tag of the new smartphone has helped Realme claim another impressive sales achievement.
With 150,000 sales recorded in just two minutes, the Realme C11 has more than doubled the success of the Narzo 10, which enjoyed sales of 70,000 units in 128 seconds. It will be interesting to see how Xiaomi fares in comparison with the Redmi 9, before Realme takes all the wind out of its competitor's sales. Realme also announced that it was now a top 7 smartphone brand, was ranked in the top 5 brands in nine markets, and its devices were available in 59 markets around the globe. These market achievements also include beating out Xiaomi in the crucial Indian market for smart personal audio devices.
Realme’s growth has been well-documented; it wasn’t that long ago the company was also cheering the fact it had shifted 15,000 smart TVs in less than 10 minutes and sold 15,000 of its Realme Watches in that seemingly magic two-minute time slot. Realme’s tally may still be far behind that of Xiaomi’s hundreds of millions of smart device sales, but it’s obvious the company is making waves in the affordable smartphone/smart device sectors that had previously been primarily ruled by Xiaomi and more recently Redmi.