Realme’s 1+4+N strategy is a near-carbon copy of Huawei’s 1+8+N, even comes with the almost identical presentation graphics

Realme’s marketing department appears to have made an entertaining gaffe with their recent 1+4+N marketing strategy. According to Realme, the strategy represents smartphones, four types of IoT devices, and “N,” new lifestyle devices. Interestingly, a few months ago, Huawei announced its 1+8+N strategy which called for - wait for it - smartphones, eight connected (IoT) devices, and a new ecosystem of IoT products. 

While Realme and Huawei appear to have differing interpretations on what the “N” in their respective strategies entails, the clincher is Realme’s 1+4+N graphic: the concentric circle design even uses the same color scheme as Huawei’s. 

This isn’t the first time Realme’s been in the spotlight for allegedly copying other brands. In January, Xiaomi Global VP Manu Jain tweeted a humorous video on “Copyme,” a thinly veiled reference to Realme. 

While questions about originality remain (and they are glaring when it comes to 1+4+N), Realme has undoubtedly delivered a string of excellent value-for-money devices in the Indian market, including the recently-launched Realme Narzo 10.