Although Microsoft has made it clear that it is not trying to play a numbers game with Sony in regard to the Xbox Series X/S sales performance against the PlayStation 5, it must be somewhat frustrating at least for the marketing team to see just how apparently easy it is for the main rival to keep cooking up massive support even when fans seem to be getting testy. For instance, the PS5 teardown video, which we have reported on, has already amassed over 4.5 million views in less than a day. In contrast, the PS4 Pro teardown is stuck on 1.5 million views over a period of four years.
If the currently #10 trending video clip of the PS5’s internal components can get more views in a day on YouTube than the First Look Xbox Series X Gameplay video has managed in five months (1.6 million) then imagine how popular a PS5 UI video is going to be. On top of this, a major British electronics retailer, Currys PC World, has been sharing some details about next-gen console pre-orders and fans switching loyalties between the two brands.
According to Currys’ report, 90,000 more pre-orders have been accepted for the PS5 than the Xbox Series X. If that wasn’t injury enough, research carried out by the company revealed that 51% of Xbox One owners were mulling over picking up a PS5 while only 22% of PlayStation owners were thinking of switching to the Xbox Series X for the next generation.
There’s no denying that Microsoft has produced an admirable piece of hardware with the Xbox Series X that should satisfy loyal fans, as long as the console doesn’t set their home on fire that is, but it’s Sony that truly gets to revel in the rewards of fierce and long-established brand loyalty.
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