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OnePlus Z/Nord: US market set to get the short end of the stick again

The OnePlus Z/Nord is coming. (Source: OnePlus)
The OnePlus Z/Nord is coming. (Source: OnePlus)
OnePlus has confirmed the imminent launch of its upcoming mid-range phone. The phone is expected to be the OnePlus Z or OnePlus Nord, and will be a spiritual successor to the OnePlus X. Sadly, though, a US release looks to be in doubt.
Ricci Rox,
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It's no secret that OnePlus is set to launch a third smartphone this year. Unlike the OnePlus 8 and OnePlus 8 Pro, however, the upcoming device ⁠—the OnePlus Z/Nord⁠—is slated to be an affordable offering, hearkening to the release of the OnePlus X back in 2015. Sadly, it would seem that the US may be getting the short end of the stick.

In an official press release on the OnePlus Forums, CEO Pete Lau confirmed that the Chinese company is set to launch a brand new, affordable smartphone. There's a caveat, though:

As we have always done when we try something new, we are going to start relatively small with this new product line by first introducing it in Europe and India.

It's carefully worded to imply that initial availability is what's outlined, opening up the probability of a future release of the phone in the US. The very next line puts that in doubt, however. 

But don’t worry, we’re also looking to bring more affordable smartphones to North America in the near future as well.

Simply put, it'd be a surprise if the OnePlus Z/Nord was released in the US. A pleasant surprise, however. OnePlus seems to have adopted a funky availability policy. The US got the OnePlus 7 Pro but not the OnePlus 7, then got the OnePlus 7T but not the OnePlus 7T Pro. The US market as a whole seems to be getting shafted in the mid-range, with OEMs like Samsung and Motorola having a history of ignoring the market entirely in that segment. The OnePlus Z/Nord looks set to continue that trend, and that's a shame.

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Opinion by Ricci Rox
Views, thoughts, and opinions expressed in the text belong solely to the author.
Ricci Rox
Ricci Rox - Senior Tech Writer - 1995 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 06 > OnePlus Z/Nord: US market set to get the short end of the stick again
Ricci Rox, 2020-06-24 (Update: 2020-06-24)