Nvidia GeForce RTX 4080 could get a much-needed price cut soon

While our in-depth Nvidia GeForce RTX 4080 review determined it to be a competent performer, its prohibitively high price has earned the graphics card quite some flak from content creators, users and even scalpers. It is the first xx80 class graphics card to cost upwards of US$1,000, putting it beyond the reach of many gamers. Thankfully, the situation could change soon, if a new report from MyDrivers is accurate

Sources within the Chinese supply chain have heard that Nvidia plans to give the GeForce RTX 4080 a much-needed price cut sometime in the coming weeks. While that might come as a kick in the teeth for the people who paid full price, it is the only way the company can get rid of the heaps of unsold inventory. Furthermore, AMD's Frank Azor made it clear that the Radeon RX 7900 XTX was launched as a GeForce RTX 4080 competitor, so the high-end Ampere SKU needs a price cut to remain competitive.

However, the report adds that Nvidia isn't afraid of RDNA3 taking its crown. While initial performance estimates suggest that the Radeon RX 7900 XTX could take on Ada Lovelace's best in rasterization, Nvidia will still reign supreme in raytracing. Regardless of Nvidia's intentions, a price cut is always welcome, especially after years of sky-high graphics card prices. Unfortunately, the report doesn't state if the cuts will be global or restricted to specific markets. Either way, it shouldn't be long before we find out.

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