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Microsoft confirms an upgrade for its Store alongside the Windows 11 update

Windows finally has an updated Store. (Source: Microsoft)
Windows finally has an updated Store. (Source: Microsoft)
Microsoft has made the next major upgrade to the Windows OS official today (June 24, 2021). The Redmond giant has also announced a new version of the Store app to go with it. It offers new revenue-sharing options for developers, as well as a new design and the ability to integrate Android apps.
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Microsoft's Store is a platform that could be said to lag behind in terms of usability, popularity and general appeal as a marketplace compared to others, particularly the Google Play Store and Apple App Store. However, the Redmond giant finally seems to have been willing to face and address some of its major issues while developing a successor for Windows 10.

Accordingly, the new version debuted alongside the upcoming 11 upgrade exhibits a new, lighter and potentially more navigable UI, in keeping with that of the rest of this OS. More importantly, however, Microsoft has revealed a new system by which developers who contribute apps to this renewed Store may encounter more attractive revenue shares using the company's commerce engine.

However, should they wish to integrate a choice of their own instead, Microsoft will take a 0% cut of this income. The Store is also more likely to appeal to users with additional changes, such as the new form of content-aggregation from the entertainment apps found on the platform, probably inspired by the same found on many a smart TV homescreen.

However, the most important and significant upgrade is the new ability to download Android-based apps through the Store, for use right on a PC's desktop. This new feature is supported via Amazon's app-store and powered by Intel's Bridge Technology. The new Microsoft Store should start to go live on user devices from late 2021 through 2022.

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4252 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 06 > Microsoft confirms an upgrade for its Store alongside the Windows 11 update
Deirdre O'Donnell, 2021-06-24 (Update: 2021-06-26)