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Intel's new adverts claim that Windows laptops are better options than Apple MacBooks for content creators and gamers

Intel claims Rocket League can't be played on a Mac, even that it can using CrossOver. (Image source: Intel)
Intel claims Rocket League can't be played on a Mac, even that it can using CrossOver. (Image source: Intel)
Apple was a loyal customer of Intel for 15 years, but the former has now pivoted to using in-house processors. Now Intel has looked re-ignite the old Mac vs PC debate in its latest adverts, where it claims Windows laptops are superior to Apple MacBooks for gamers and content creators.
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Intel has doubled-down in its recent comparisons between Tiger Lake processors and the Apple M1. Last week, the company shared many benchmark results showing that its Tiger Lake chipsets easily surpass the Apple M1, as we reported. However, the slides contained specific scenarios that underlined Intel's preference to bring the Apple M1 down, rather than releasing a chipset that is received as well as the M1 has been.

Now, Intel has taken another swipe in two adverts that the company has published on Twitter. The adverts link to a sponsored video published by Jon Rettinger last month. The adverts follow Rettinger's overarching themes, although they pitch PCs as a better option than MacBooks, instead of Intel processors specifically.

Undoubtedly, Windows laptops have some advantages over MacBooks, but those advantages are not exclusive to Intel. In fact, AMD Ryzen chipsets often match Intel ones, and Ryzen's higher maximum core count provides better multi-core performance than Intel's quad-core Tiger Lake platform can.

Ultimately, if Intel wants to open the Mac vs PC debate again, it could do so with more humour. Either way, these adverts' timing comes across poorly, in our opinion, especially considering how long Apple and Intel worked together. Their wording also opens Intel to comparisons between its Tiger Lake chipsets and AMD's recent Ryzen APUs, of which Intel does not come out favourably for the most part.

(Image source: Intel)
(Image source: Intel)

Source(s)

Intel (1) (2) via MacRumors

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Alex Alderson
Alex Alderson - Senior Tech Writer - 4167 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 02 > Intel's new adverts claim that Windows laptops are better options than Apple MacBooks for content creators and gamers
Alex Alderson, 2021-02-12 (Update: 2021-02-13)