Intel's new adverts claim that Windows laptops are better options than Apple MacBooks for content creators and gamers
Intel has doubled-down in its recent comparisons between Tiger Lake processors and the Apple M1. Last week, the company shared many benchmark results showing that its Tiger Lake chipsets easily surpass the Apple M1, as we reported. However, the slides contained specific scenarios that underlined Intel's preference to bring the Apple M1 down, rather than releasing a chipset that is received as well as the M1 has been.
Now, Intel has taken another swipe in two adverts that the company has published on Twitter. The adverts link to a sponsored video published by Jon Rettinger last month. The adverts follow Rettinger's overarching themes, although they pitch PCs as a better option than MacBooks, instead of Intel processors specifically.
Undoubtedly, Windows laptops have some advantages over MacBooks, but those advantages are not exclusive to Intel. In fact, AMD Ryzen chipsets often match Intel ones, and Ryzen's higher maximum core count provides better multi-core performance than Intel's quad-core Tiger Lake platform can.
Ultimately, if Intel wants to open the Mac vs PC debate again, it could do so with more humour. Either way, these adverts' timing comes across poorly, in our opinion, especially considering how long Apple and Intel worked together. Their wording also opens Intel to comparisons between its Tiger Lake chipsets and AMD's recent Ryzen APUs, of which Intel does not come out favourably for the most part.