Intel tries to forget last year's 'Justin Gets Real' adverts by hiding them on YouTube
Last year, Intel went hard on rekindling the 'Mac vs PC' wars of the early 2000s, as we discussed at the time. The company even went as far as commissioning adverts with Justin Long, who infamously starred as 'a Mac' in the original series of adverts. Incidentally, Apple also produced UK versions of its 'Mac vs PC' adverts with David Mitchell and Robert Webb of sitcom Peep Show.
Unsurprisingly, Intel's adverts went down poorly, not least because they often had nothing to do with Intel processors. Intel never publicly commented on the adverts, but it has now made the five adverts private, rendering them unwatchable. Thankfully, Intel's Canadian subsidiary has not followed suit. Instead, all 'Justin Gets Real' adverts remain watchable. To save you a search or five, we have embedded them below.
Strangely, Intel's 'Apple vs Intel – Which Processor Is Right for You' website remains active, which contains such taglines as 'Intel Breaks Apple's Spell One PC at a Time' and reasoning like 'The bottom line is that a PC with Intel inside is built for the user, and a PC can give users choices a Mac simply doesn't offer'. Ultimately, we doubt that it will be too much longer before Intel de-lists this website too. If that ever does happen, then the Wayback Machine will be on hand to remind Intel of when it 'shed light' on Mac's trade-offs.