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IFA 2018 | Lenovo is flipping its naming conventions upside-down, "Yoga" will no longer imply a 2-in-1 laptop

"Yoga" will no longer imply a 2-in-1 laptop under new Lenovo naming convention (Image source: Wikia)
"Yoga" will no longer imply a 2-in-1 laptop under new Lenovo naming convention (Image source: Wikia)
It's not easy categorizing a growing lineup of products for consumers to understand when new models are constantly being introduced. Lenovo will be changing its Yoga branding to something more self-explanatory for shoppers and the general consumer starting with the new IFA 2018 lineup.

Lenovo introduced the "Yoga" branding 6 years ago as a laptop with 360-degree hinges and the term has been synonymous with 2-in-1 Lenovo products ever since. Prime examples include the Yoga 920, Yoga 720, ThinkPad X1 Yoga, Yoga Book, and countless others. As of IFA 2018, however, this is all set to change by the end of the year.

Instead of denoting the 360-degree hinges of a laptop, the term "Yoga" will now indicate a laptop belonging to Lenovo's flagship consumer family on equal footing to the Dell XPS, HP Spectre, Asus ZenBook, or Samsung Notebook 9. A Lenovo Yoga laptop can therefore encompass detachables, convertibles, and traditional laptops.

So, how will Lenovo distinguish the many different kinds of laptops under the new Yoga name? Future Yoga and Ideapad laptops will each have a new letter prefix to describe the laptop type. The manufacturer has confirmed the following prefixes with likely more to come in the future when additional models are introduced:

  • S - "Slim" traditional laptop
  • C - "Convertible" laptop with 360-degree hinges
  • D - "Detachable" 2-in-1 laptop

The first Yoga laptops to launch under the revised branding will be the recently revealed Yoga C930 and Yoga S730 to succeed the Yoga 920 and 720S, respectively. The Yoga C630 will follow later in the year.

As for the less expensive Ideapad family, we can expect the Ideapad C330 and Ideapad S330 to launch at around the same time as the pricier Yoga and ThinkPad X1 Extreme models.

The change will be a bit confusing at first especially for longtime followers of Lenovo laptops, but we think the fresh approach has potential to make shopping less of a headache.

Source(s)

Lenovo

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 07 > Lenovo is flipping its naming conventions upside-down, "Yoga" will no longer imply a 2-in-1 laptop
Allen Ngo, 2018-08-30 (Update: 2018-08-22)