Insta360 Luna Ultra pricing revealed by CEO: Terrible news for US, EU buyers; good news for Osmo Pocket 4

Following the recent flurry of leaks surrounding the upcoming Insta360 Luna series, the company’s CEO, Liu Jingkang, has weighed in on the matter.

In a statement that clarifies the eye-watering price tags circulating online, there is finally a mix of relief for domestic buyers and a reality check for the global market. CEO Liu Jingkang confirmed that while the leaked figures of 5,299 RMB (~$780) for the dual-camera body and 6,499 RMB (~$960) for the bundle are accurate, there is a major catch.

For those worried that Insta360 was ready to abandon the "affordable" gimbal segment, Jingkang clarified that the 5,299 RMB starting price point represents the US retail price converted back into local currency. Still, to get the lower price, you'd likely have to import the Luna Ultra from China, or just get the single-cam Luna Pro.

"Even if I had the guts, I wouldn't dare sell it at this price domestically," Jingkang noted, suggesting that the official Chinese MSRP will be significantly lower than the international conversion. This positioning suggests Insta360 is aiming to remain competitive against DJI in its home market, where the Osmo Pocket 4 (and the older Pocket 3) are the dominant force.

Insta360 CEO confirms dual-cam Luna Ultra prices: Global markets face a "DSLR-level" premium; DJI Osmo Pocket 4 might be the big winner

That said, for international buyers, the CEO’s statement effectively confirms previous fears that the Insta360 Luna Ultra is going to be a very expensive piece of kit.

By confirming the ~$960 bundle price (likely to be rounded down/up to $950 or $1,000) for the US market, Insta360 is officially moving the Luna Ultra out of the "vlogging accessory" category and into the territory of entry-level mirrorless cameras like the Sony ZV-E10 II or even the Canon EOS R50.

According to previous rumors about EU pricing, bundle prices (emulating the Osmo Pocket Creator Combo) for the single-cam Insta360 Luna Pro and dual-cam Luna Ultra could be as high as €850 and €1,050.

Insta360’s CEO hasn’t provided further details or justification for this steep international pricing. Unlike the single-lens DJI Osmo Pocket 4, the Luna Ultra is expected to feature:

• A dual-camera system (1-inch main sensor + 3x optical telephoto lens).
• A detachable OLED touchscreen that doubles as a remote control.
• 32-bit float audio and 8K video capabilities.
• More pro-grade video/audio features