Insta360 Go Ultra gets a Hello Kitty Limited Edition

Insta360 has announced a new version of its Go Ultra action camera. This new version is a special edition of the camera based on the pop culture character, Hello Kitty, and is officially known as the Insta360 Go Ultra Hello Kitty Edition.

Made in collaboration with Sanrio, the Japanese company that owns the Hello Kitty brand, the Insta360 Go Ultra Hello Kitty Edition has a design that is targeted at women. It comes in a special gift box that includes a Hello Kitty-themed version of the camera and accessories.

The Insta360 Go Ultra camera originally launched in Black and White colors, but the Hello Kitty edition is a Cherry Blossom Pink (actually two shades of pink) and has an image of the popular character at the bottom left corner on the front. The Action Pod is also pink and decorated with images of the popular cat and her pink bow.

The special edition also comes with a matching Mini 2-in-1 Tripod 2.0, magnetic easy clip, magnet pendant, quick-release safety cord, and a USB-C cable. There's also a pink Hello Kitty handbag for storing the camera and its accessories.

Insta360 hasn't stopped at hardware for the special edition. Buyers of the Insta360 Go Ultra Hello Kitty Edition will get a special animation when they connect their camera to the companion app. There are also exclusive Hello Kitty-themed watermarks that you can use for photos.

The Insta360 Go Ultra Hello Kitty Edition is available to buy now in China for ¥3,598 (~$530/€454). It is also available in Hong Kong for HK$4,199. Insta360 says the product is a limited edition, so there's a chance it won't be restocked once it's no longer available. There's no info on this special edition being available outside Asia, but the standard version is currently available on Amazon for $379.99.