Framework claims Dell is trying to derail Framework's marketing by sending influencers Dell XPS laptops

Since launching its first laptop, the 13-inch Framework Laptop 13 back in 2021, Framework has become one of the most exciting laptop OEMs on the market. The company aims to make “great products you can easily customize, upgrade, and repair”, and it is so far doing exactly that. Its latest laptop is the Framework Laptop 13 Pro, which is meant to be an Apple MacBook Pro replacement running Linux.

Naturally, well-established laptop OEMs appear to be taking Framework seriously now. Framework claims that “every time we engage with an influencer on X dot com, Dell sends them an XPS”. The post has gained some decent traffic, with over 320K views at the time of writing. This has prompted a lot of people jokingly asking Framework to interact with them in the hopes of getting an XPS from Dell.

While it will still take many years of hard effort for Framework to go mainstream and compete with OEMs like Dell and HP at the same level, the company is well on its way. Dell recognizes this and is trying to steer people away from the brand if Framework’s assertion is accurate. 

We don’t blame Dell for allegedly doing so, as the competition in the laptop market is already very intense. With the launch and the subsequent success of the Apple MacBook Neo, things have become even tougher for Windows laptop OEMs. It is now looking very likely that the MacBook Neo will eat into the market share of Lenovo, HP, and Dell, the top three laptop makers by market share.

That said, whether Framework succeeds in convincing the masses to give the Framework laptops a shot depends on the company continuing to successfully execute on its vision while refining each new launch. The Framework Laptop 13 Pro seems to be doing just that. We need to see a lot more of this in the years to come.

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