Former Nintendo employees criticize Metroid Prime 4: Beyond marketing and call for a Direct or demo

With the Metroid Prime 4: Beyond release date fast approaching, some fans aren’t feeling much hype. On a new podcast, former Nintendo marketers Kit & Krysta note the lackluster promotion compared to past Metroid Prime titles. However, a Nintendo Direct or downloadable demo could quickly ramp up excitement for the Switch and Switch 2 game.

Kit & Krysta participated in past launches for the Retro Studios series. While time remains before its December 4th debut, the upcoming U.S. holiday complicates scheduling. As a result, the YouTubers identify the week starting on November 10th as crucial to jumpstart marketing efforts.

Some observers were surprised that Nintendo would devote two lengthy broadcasts to Kirby Air Riders. The podcasters contrasted those showcases to what fans have seen with Metroid Prime 4. Nintendo has released trailers and hosted demos, but certain gameplay mechanics remain a mystery.

Samus will enjoy new psychic powers, but the details surrounding these abilities are vague. Kit & Krysta also think the role of her motorcycle could benefit from further explanation. Moreover, they want Nintendo to demonstrate how, as a Switch 2 game, Metroid Prime 4 offers a next-gen experience.

Why has Nintendo kept Metroid Prime 4 in the shadows?

It’s unclear why Nintendo has hesitated to promote its major holiday release. The podcast suggests that a difficult development cycle provides one explanation. Since Retro Studios took over for Bandai Namco in 2019, rumors have circulated about further struggles. That prompted concerns about potential Metroid Prime 4 release date delays. The focus may have been on finishing the game, rather than marketing.

Kit Ellis also revealed how Retro Studios preferred to leave advertising duties to Nintendo. Other developers take a more active role during pre-release cycles. Still, there is hope that audiences will soon have more access to the game.

Media previews should go live on November 14th. The podcasters think November 13th would be a logical date for a Metroid Prime 4 Nintendo Direct. After a mysterious German USK rating, it’s also possible that a playable demo is incoming.