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Early GeForce RTX 3060 prices put NVIDIA's GA106 card at over 150% of MSRP

Early GeForce RTX 3060 pricing is way above NVIDIA's MSRP. (Image source: NVIDIA)
Early GeForce RTX 3060 pricing is way above NVIDIA's MSRP. (Image source: NVIDIA)
NVIDIA claims that the GeForce RTX 3060 will start at £299 and US$329 when it launches next month, but early board partner pricing suggests otherwise. Instead, many custom GeForce RTX 3060 cards will sell for £499.99 through official channels, with prices varying between £457 and £513.
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The launch of the GeForce RTX 3060 remains about a month away, with NVIDIA continuing to give a date of 'coming late February' on its website. The company also claims that the GeForce RTX 3060 will start at £299, or US$329, making it £50 and US$50 cheaper than its Ti-branded sibling.

The last month has shown us that NVIDIA's official price for the GeForce RTX 3060 Ti only applies to its Founders Edition card. By contrast, most board partners price their customer GeForce RTX 3060 Ti cards at 13% to 27% higher than NVIDIA's MSRP; only Palit has released an RTX 3060 Ti at less than £400 in the UK, according to NVIDIA.

The GeForce RTX 3060 will start at £299, according to NVIDIA. (Image source: NVIDIA)
The GeForce RTX 3060 will start at £299, according to NVIDIA. (Image source: NVIDIA)

None of this should surprise anyone who has been buying graphics cards for years though, nor do manufacturers need to stick to a suggested retail price. However, initial pricing for the GeForce RTX 3060 puts the card on par with GeForce RTX 3060 Ti prices. No retailer has officially revealed the prices of the GeForce RTX 3060, but CCL Computers is showing the cost of individual cards in the 'recently viewed' and 'similar products' panes on its website. We have included a selection of the prices below, which vary between £457.12 and £513.86. CCL Computers has listed most at £499.99, though.

Those prices put the GeForce RTX 3060 at least £158.12 more expensive than NVIDIA's MSRP, or 53% as a percentage. NVIDIA apparently does not plan to release a Founders Edition version of the GeForce RTX 3060 either, so it remains to be seen which card will actually start at £299. Ultimately, we suspect that prices of the GeForce RTX 3060 may not return to NVIDIA's MSRP until stock levels replenish. NVIDIA has indicated that this will be by May, at the earliest.

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Alex Alderson
Alex Alderson - Senior Tech Writer - 3834 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 01 > Early GeForce RTX 3060 prices put NVIDIA's GA106 card at over 150% of MSRP
Alex Alderson, 2021-01-23 (Update: 2021-01-23)