Apple is expected to increase the price for some of its iPhone 17 models. While the company will likely not cite tariffs as the reason for the price hike but base it on upgrades to the new phones, a new leak suggests that the higher price may be justified, at least for the Pro model. Apple is expected to replace the Plus model with the 17 series and release a base iPhone 17, an iPhone 17 Air, iPhone 17 Pro, and an iPhone 17 Pro Max.
The latest information comes from Setsuna Digital (machine translated) via Weibo. The leaker claims that the iPhone 17 Pro will start at 256 GB storage capacity rather than 128 GB. This means if the base iPhone 17 Pro is priced at $1,049 considering the recent $50 price hike speculation, it will still be $50 cheaper than the 256 GB model of the iPhone 16 Pro. Currently, the iPhone 16 Pro starts at $999 for the 128 GB model and the 256 GB model is priced at $1,099.
If Apple does decide to increase the base storage option for the iPhone 17 Pro to 256 GB, the expected price hike may not sting as much for those looking to upgrade. That being said, prices for almost all the models are expected to increase by $50, except for the base iPhone 17. The iPhone 17 Air is expected to start at $949, the iPhone 17 Pro at $1,049, and the iPhone 17 Pro Max at $1,249.
The iPhone 17 Pro, just like the rest of lineup, has been subject to quite a few leaks over the past couple months. It is expected to come with some camera upgrades including continuous zoon and a new Pro camera app. The phone is also said to come in new colorways: orange (Pantone Papaya), dark blue (Pantone Mood Indigo) and dark gray.
While Apple has not confirmed the launch date for the iPhone 17 series, a recent report claimed that the phones will be announced on September 9. Notably, the iPhone 16 series was launched on the same date last year.