Dell downplays popularity of slate tablets ahead of Apple's WWDC next week
Apple will almost surely unveil a new iPad at WWDC 2017 tomorrow in San Jose, California to the usual fanfare and hype from the press. Dell, however, has released data belittling iPads and slate tablets to claim that the convertible 2-in-1 market is showing much more promise moving forward. Needless to say, Dell will be investing much more in detachables and convertibles than traditional Android or Windows tablets for the time being.
According to Dell, shipments of its latest 2-in-1 devices like the XPS 13 2-in-1, Inspiron 5000 2-in-1, Latitude 5285, and Latitude 5289 have grown 29.9 percent YoY worldwide against the industry average of -10.2 percent during the same period. If broken down by region, Dell 2-in-1 systems have grown 69 percent in the U.S., 86 percent in China, and 177 percent in the UK YoY. The Texan manufacturer is making it very clear that productivity is substantially more flexible on devices that are notebooks first and tablets second and not vice versa.
In this case, it would be difficult for us to disagree with Dell. Market analysts from IDC have tracked a 20.1 percent YoY decline in slate tablet sales for the ninth quarter in a row to suggest a saturated market of users who are unlikely to repurchase more tablets. The 2017 Holiday season should prove to be interesting as the new iPad could potentially revitalize the slate market or else Apple may have to look for 2-in-1 iOS/MacOS solutions of its own.