Apple's entry into the world of artificial intelligence is proving rockier than expected. Apple Intelligence, the tech giant's new AI system, has been making negative headlines since its release. At the center of the criticism is the AI's ability, or lack thereof, to summarize information. This concerns both the automatic generation of news headlines and the summary of notifications on the lock screen.
For example, Apple Intelligence recently falsely reported that Luigi Mangione, the alleged murderer of UnitedHealthcare CEO Brian Thompson, had shot himself. Israeli Prime Minister Benjamin Netanyahu was also mistakenly declared under arrest.
These mishaps have prompted a response from Reporters Without Borders (RSF), who are calling on Apple to deactivate the headline summarization feature. RSF argues that AI systems are still unable to reliably summarize complex content, resulting in errors that amount to misinformation for users. Furthermore, RSF stresses that human control is essential when processing complex information and that AI should not be used as a substitute for journalistic diligence.
The BBC, whose headlines have also been incorrectly summarized by Apple Intelligence, has too complained to Apple. In general, Apple's AI-based summary of notifications on the lock screen and when summarizing news still generates too many errors, raising questions about the readiness and responsible use of AI in the provision of information.
Apple is yet to respond to the criticism and calls to disable the feature, so it remains to be seen how the company will deal with the PR debacle.
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