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Atari leans further into crypto with creation of Atari Blockchain division, splits gaming business into separate division

Atari may slowly pivot from gaming to blockchain. (Image via Atari)
Atari may slowly pivot from gaming to blockchain. (Image via Atari)
Atari announced the creation of two new divisions under the main Atari Group. Atari Gaming will continue to manage the company's gaming division, including game development, the VCS console, and the licensing of recognizable Atari games. The new Atari Blockchain division will focus on blockchain and cryptocurrency opportunities, primarily Atari's Atari Token cryptocurrency.

Atari is one of the most recognizable brands in the gaming industry, but recent moves suggest it wants to explore new ventures. The company announced today the creation of two new divisions: Atari Gaming and Atari Blockchain.

Atari Gaming will (unsurprisingly) handle Atari’s current gaming business. This includes the development of games (primarily free-to-play mobile titles) and utilizing existing Atari IPs to create remakes, remasters, or new games on consoles and PCs. Atari Games will also continue to support the VCS console and will handle brand licensing, focusing on businesses that want to use recognizable Atari titles. The company says that the division “will continue to leverage this notoriety in both gaming and non-gaming related fields (including hotels and casinos).”

Perhaps the more interesting division is Atari Blockchain, which will handle anything blockchain- or crypto-related. This includes the management of the Atari Token, the company’s proprietary cryptocurrency it hopes will become a standard method of purchasing interactive entertainment. (Atari Token [ATRI] is worth US$0.4864 as of press time.) Atari Blockchain will also “evaluate opportunities in blockchain gaming, NFTs, and blockchain-based online worlds.”

The creation of Atari Blockchain could lead to an entirely separate company. In its press release, Atari said that it is “exploring... the potential structuring of this division as an autonomous entity with a view to a possible spin-off to Atari shareholders by the listing of this new entity.” Essentially, that means that Atari Blockchain could eventually become its own company with its own stock.

As a final part of the move, the current Atari CEO, Frédéric Chesnais, will lead Atari Blockchain. In his place, Wade J. Rosen, the current Chairman of Atari’s Board of Directors will step in as the new CEO for the entire Atari Group.

What do you think of Atari’s seeming shift into blockchain? Let us know in the comments.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 04 > Atari leans further into crypto with creation of Atari Blockchain division, splits gaming business into separate division
Sam Medley, 2021-04- 7 (Update: 2021-04- 7)
Sam Medley
Sam Medley - Review Editor - @samuel_medley - 1095 articles published on Notebookcheck since 2016
I've been a "tech-head" my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a Systems Analyst for my local school district. I started working with Notebookcheck in October of 2016 and have enjoyed writing news articles and notebook reviews. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not hunched over an electronic device or writing code for a new database, I'm either outside with my family, playing a decade-old video game, or sitting behind a drum set.
contact me via: @samuel_medley