Asus to raise prices by as much as 9 percent in the UK
Taiwanese conglomerate Asus will purportedly increase prices of its products in the UK by 9 percent according to a report from DigiTimes. This is, of course, due to recent events that have resulted in dramatic depreciation of the British Pound by as much as 30 percent of its original value before the referendum results. Its value has been recovering slowly ever since, but not nearly enough to mitigate price increases from major manufacturers like Dell, HP, Microsoft, and OnePlus.
Both Lenovo and Acer have been cautious about passing down any price increases to the consumer this soon and are instead waiting for the market to stabilize. A change in the nominal prices of their products, for example, could have unintended consequences on sales. The DigiTimes source is also claiming that Acer suffered no monetary losses this past second quarter thanks to "prudent management", but profits will likely fall by the end of the third quarter. Google CEO Sundar Pichai recently made public that the UK withdrawal from the EU could massively harm the British economy in the long run as it discourages corporate investments and small startups.