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Asus to raise prices by as much as 9 percent in the UK

Asus to raise prices by as much as 9 percent in the UK
Asus to raise prices by as much as 9 percent in the UK
Starting this October, retail prices of Asus notebooks will go up in the country as a direct response to the British exit.

Taiwanese conglomerate Asus will purportedly increase prices of its products in the UK by 9 percent according to a report from DigiTimes. This is, of course, due to recent events that have resulted in dramatic depreciation of the British Pound by as much as 30 percent of its original value before the referendum results. Its value has been recovering slowly ever since, but not nearly enough to mitigate price increases from major manufacturers like Dell, HP, Microsoft, and OnePlus.

Both Lenovo and Acer have been cautious about passing down any price increases to the consumer this soon and are instead waiting for the market to stabilize. A change in the nominal prices of their products, for example, could have unintended consequences on sales. The DigiTimes source is also claiming that Acer suffered no monetary losses this past second quarter thanks to "prudent management", but profits will likely fall by the end of the third quarter. Google CEO Sundar Pichai recently made public that the UK withdrawal from the EU could massively harm the British economy in the long run as it discourages corporate investments and small startups.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 07 > Asus to raise prices by as much as 9 percent in the UK
Alexander Fagot/ Allen Ngo, 2016-07-29 (Update: 2016-07-29)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.