Consequences of Brexit already reaching PC and smartphone manufacturers
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The proposed UK referendum to exit the EU is not yet complete and can still be reversed, though this would be an extremely unlikely scenario. This historic uncertainty has caused the British Pound to fall by unprecedented levels and some key manufacturers have already responded to the news.
The decline of the Pound makes it less profitable for manufacturers in the UK. To counter this, OnePlus will up the price of the OnePlus 3 starting this month from 309 Pounds to 329 Pounds corresponding to a price increase of 6.4 percent.
Similarly, Dell has proposed a price increase as high as 10 percent on its products, all of which will be passed on to the consumer.
The largest manufacturer of PCs is taking no immediate actions in contrast to OnePlus and Dell. According to Lenovo Chief Financial Officer Wei Ming Wong, the company will more carefully assess necessary measures including job cuts and temporary price hikes.
Finally, Microsoft CEO Satya Nadella proclaimed in an interview with Bizjournal that job cuts could be on the table, but that the Redmond company would still continue to invest in the UK. Any price hikes on Surface products remain unknown at this time.