Notebook market down 4 percent worldwide as of H1 2016
Market analysts from TrendForce have published their latest results on the global notebook market to show that sales are down by 4 percent YoY to 74.18 million units with more pessimistic predictions for the remainder of the year.
Interestingly, not all manufacturers are suffering equally in the stagnant market. Lenovo, HP, Dell, and Asus have all showed steady shipment numbers YoY and remain the top four notebook manufacturers worldwide in regards to market share. Lenovo has shipped 4.1 percent more notebooks YoY and now commands 21.8 percent of the market while HP has shipped 1.6 percent more units YoY with a 21.3 percent market share. Dell and Asus control 15.3 and 10.9 percent of the market, respectively.
The tail-end of the Top 8 list are Apple, Acer, Samsung, and Toshiba, all of whom experienced large declines in shipment numbers YoY in contrast to the top 4 above. Apple and Acer are down 23.4 percent and 22.2 percent, respectively, although their market shares are up YoY by fractions of a percentage point each.
Toshiba saw the biggest slump of all at a whopping 62.6 percent decline YoY for a final market share of just 1.8 percent. Early rumors were circulating to suggest that the Japanese company may withdraw from the notebook business, but the manufacturer recently announced plans to expand its business notebooks into more European territories.