Apple set to "roll the dice' on some products Tim Cook says will "blow you away"

Speaking at Apple’s annual shareholders conference yesterday, Apple CEO Tim Cook teased that it has been working on new products that the company is planning to “roll the dice” on and that will “blow you away.” Although not elaborating on that any further, it does suggest that Apple is looking to respond to the launch of recent foldable devices unveiled at Mobile World Congress which look to have left Apple behind. Whether that means Apple might bring forward plans for a foldable iPhone, or something else is unclear, but its image as a leader in cutting-edge technologies has certainly lost some of its sheen in recent times.

The last device that Apple released that could be said to have “blown people away” was the original iPhone, launched nearly 11 years ago. Since then, it has launched the most successful tablet on the market in the form of the iPad and, later, under Tim Cook, the Apple Watch which is also the most popular smartwatch to date. If there is one other area that Apple is currently “blowing away” the competition is with its chip technology, although that remains somewhat out of everyday sight and is not fully harnessed in either the iPhone or the iPad.

Apple has been rumored to be working on augmented reality tech, including a headset of some description. However, like Microsoft’s HoloLens this might be targeted at creative and design professionals. It has also been working on autonomous vehicle technology, but that project has been scaled back considerably. There are also strong rumors that Apple could deploy its A-series chips in its MacBook line, which could potentially be the most interesting thing it has in the pipeline, particularly if it enters the 2-in-1 one market that it has thus far avoided.