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Apple set to "roll the dice' on some products Tim Cook says will "blow you away"

Tim Cook hypes up yet to be revealed Apple products to shareholders. (Source: Macworld)
Tim Cook hypes up yet to be revealed Apple products to shareholders. (Source: Macworld)
Apple CEO Tim Cook has promised shareholders that it plans to bounce back from a weaker than expected holiday quarter by "rolling the dice" on new products that will "blow you away." Although not revealing what Apple has in stall, it has raised some intriguing speculation on what it might have in the pipeline.
Sanjiv Sathiah,

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Speaking at Apple’s annual shareholders conference yesterday, Apple CEO Tim Cook teased that it has been working on new products that the company is planning to “roll the dice” on and that will “blow you away.” Although not elaborating on that any further, it does suggest that Apple is looking to respond to the launch of recent foldable devices unveiled at Mobile World Congress which look to have left Apple behind. Whether that means Apple might bring forward plans for a foldable iPhone, or something else is unclear, but its image as a leader in cutting-edge technologies has certainly lost some of its sheen in recent times.

The last device that Apple released that could be said to have “blown people away” was the original iPhone, launched nearly 11 years ago. Since then, it has launched the most successful tablet on the market in the form of the iPad and, later, under Tim Cook, the Apple Watch which is also the most popular smartwatch to date. If there is one other area that Apple is currently “blowing away” the competition is with its chip technology, although that remains somewhat out of everyday sight and is not fully harnessed in either the iPhone or the iPad.

Apple has been rumored to be working on augmented reality tech, including a headset of some description. However, like Microsoft’s HoloLens this might be targeted at creative and design professionals. It has also been working on autonomous vehicle technology, but that project has been scaled back considerably. There are also strong rumors that Apple could deploy its A-series chips in its MacBook line, which could potentially be the most interesting thing it has in the pipeline, particularly if it enters the 2-in-1 one market that it has thus far avoided.

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1289 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 03 > Apple set to "roll the dice' on some products Tim Cook says will "blow you away"
Sanjiv Sathiah, 2019-03- 3 (Update: 2019-03- 3)