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Kuo: Make way for the Apple Car in 2023

The Apple Car could be a reality by 2023. (Source: 9to5Mac)
The Apple Car could be a reality by 2023. (Source: 9to5Mac)
Apple analyst Ming-Chi Kuo believes Apple's next trillion dollars could come from its services business, AR glass, and Apple Car. The Apple Car is expected to launch sometime between 2023 to 2025 and will be positioned as the 'next star product'. While the idea of an Apple-branded vehicle was shelved sometime ago, some of the recent hirings of the company might mean Apple is indeed reconsidering getting into the automobile industry.

Famed Apple analyst Ming-Chi Kuo is at it again. Kuo, who's now associated with TF International Securities, expects Apple to launch its own branded vehicle between 2023 to 2025. The Apple Car is expected to be positioned as the 'next star product' and is poised to revolutionize the automobile industry just like how the iPhone changed the smartphone landscape in 2007. Kuo feels that the automobile market has 'huge replacement demands' and Apple's know how with technology such as AR can help 'differentiate the Apple Car from peers' products'. He said,

We expect that Apple Car, which will likely be launched in 2023–2025, will be the next star product. The reasons for this are as follows: (1) Potentially huge replacement demands are emerging in the auto sector because it is being redefined by new technologies. The case is the same as the smartphone sector 10 years ago; (2) Apple’s leading technology advantages (e.g. AR) would redefine cars and differentiate Apple Car from peers’ products; (3) Apple’s service will grow significantly by entering the huge car finance market via Apple Car, and (4) Apple can do a better integration of hardware, software, and service than current competitors in the consumer electronics sector and potential competitors in the auto sector."

An interesting point is the expected entry of Apple into the car finance market. Apple's financing options might be more lucrative than competitor offerings and the company's mindshare in technology can help propel sales. 

Apple initially wanted to launch its own vehicle under Project Titan but due to many leadership problems, the company opted to shift focus towards developing autonomous driving software under the leadership of Bob Mansfield. The company currently has a CarPlay in-car infotainment system that has been adopted by major car vendors. The recent hiring of ex-Tesla lead engineer Doug Fields implied that Apple is looking to re-ignite its automotive development efforts. 

Alongside the Apple Car, Kuo also expects AR to be a major driver of Apple's push into the next trillion dollars. We've been hearing about Apple's AR ambitions since late last year and Kuo believes that Apple's AR implementation will have a 'next-generation revolutionary UI'. The Apple AR glasses are expected to launch sometime in 2020. 

The Apple Car, AR glass, and Services are expected to mint the next trillion dollars for Apple. (Source: MacRumors)
The Apple Car, AR glass, and Services are expected to mint the next trillion dollars for Apple. (Source: MacRumors)


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Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - Managing Editor - 1585 articles published on Notebookcheck since 2012
Though a cell and molecular biologist by training, I have been drawn towards computers from a very young age ever since I got my first PC in 1998. My passion for technology grew quite exponentially with the times, and it has been an incredible experience from being a much solicited source for tech advice and troubleshooting among family and friends to joining Notebookcheck in 2017 as a professional tech journalist. Now, I am a Lead Editor at Notebookcheck covering news and reviews encompassing a wide gamut of the technology landscape for Indian and global audiences. When I am not hunting for the next big story or taking complex measurements for reviews, you can find me unwinding to a nice read, listening to some soulful music, or trying out a new game.
contact me via: @Geeky_Vaidy
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 08 > Kuo: Make way for the Apple Car in 2023
Vaidyanathan Subramaniam, 2018-08-15 (Update: 2018-08-15)