The Apple iPhone X is outselling the Samsung Galaxy S9 and S9 Plus almost 4-to-1

Samsung and Apple are the two largest smartphone manufacturers worldwide with 27.2 percent and 23.8 percent of the market, respectively. Collectively, the tech giants account for more than half of the 3.2 billion active smartphones in the world. Market analysts from Newzoo took a closer look at the sales performance between Apple and Samsung with the final results presented below as two infographics.

According to the data, the Apple iPhone series has been more popular than the Samsung Galaxy S series. The iPhone X in particular has 43.5 million active users as of May 2018 compared to just 12.6 million from the Galaxy S9 (5.2 million) and S9 Plus (7.4 million) combined.

Nonetheless, the iPhone X is far from being the most popular iPhone model. Of all the active iPhone users as of May 2018, 15.5 percent are still on the 2014 iPhone 6 compared to 5.7 percent on the iPhone X. The iPhone 6S and iPhone 7 are also each at the 15 percent range to indicate that many users are uninterested in upgrading for one reason or another.

As for Samsung, last year's Galaxy S8 continues to be the most popular model in the family with 56.3 million active devices to exceed both the iPhone X and the newer S9/S9 Plus. The data lines up with earlier reports about disappointing sales of the Galaxy S9 family. The South Korean maker will have to shake things up with the impending Galaxy Note 9 if it hopes to rekindle the sales success of older Galaxy S devices.

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