Apple's iPhone 7 has the best LCD display according to DisplayMate
Samsung has dominated the DisplayMate tests for years, but now they have just lost the crown to Apple in a way, as we are going to see later. Strange enough, while most other handset makers jumped into the OLED wagon already, the Cupertino-based company remains one of the few users of the outdated LCD display technology. However, the implementation of this technology has managed to deliver excellent results.
Compared to the display of the notorious Samsung Galaxy Note 7, the iPhone 7 still fails in offering the best smartphone display ever. Fortunately, the DisplayMate tests reveal that this handset packs the best LCD screen ever used in a mobile phone. Although Samsung can offer better contrast ratio and brightness, the iPhone 7 is capable of providing the highest absolute color accuracy and absolute luminance accuracy for any display, rated by DisplayMate as "visually indistinguishable from perfect."
Considering the results of this test, it looks like Apple has to jump into the OLED wagon as well. After taking the LCD technology in smartphones as close to perfection as possible, the time has finally arrived for them to challenge Samsung in the OLED arena as well.