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Apple mixed reality headset product names are potentially revealed through a new trademarking leak

An "Apple headset" render. (Source: Antonio De Rosa)
An "Apple headset" render. (Source: Antonio De Rosa)
Apple is said to have plans to dive into the mixed-reality (MR; which might involve augmented or virtual reality (AR/VR) use-cases) arena with its first-gen headset in the near future. Now, Bloomberg contributors claim to have found out how the Cupertino giant intends to brand this new product line on its launch. The new leak hints at additional, health-related applications for the possibly upcoming Apple hardware.

Apple is said to have made great strides toward the launch of its inaugural MR headset, despite reports that hint that it might debut later than originally planned. Now, the electronics giant may be making progress with this goal nonetheless, as it has apparently trademarked the names under which this new genre of hardware will be sold.

The Cupertino giant is thought to make its inaugural attempt to take over the MR world with realityOS; now, according to Bloomberg, this new software will run on the Apple Reality One headset. It may be joined by a Pro variant one day, both of which may be powered by a Reality processor (quite a departure, if so, from snappier counterparts such as the M2).

Bloomberg asserts that Apple has filed for these trademarks with IP authorities across the world, those of the US, Canada, the EU, Australia and New Zealand included. Then again, these applications have apparently been made by shell companies such as Corporation Trust Co. or law firms such as Simpson Griers.

However, as the news outlet argues, this is standard Apple practice in obtaining trademarks; for example, the term realityOS was also reportedly filed using one of the same avenues.

On that note, the US version of these latest headset trademarks were submitted by the shell company Immersive Health Solutions LLC, which may or may not imply a slightly unexpected potential use-case envisioned by Apple for these "Reality-series" headsets.

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Apple reportedly files its new potentially MR trademarks...
Apple reportedly files its new potentially MR trademarks...
...with bodies such as the US Patents and Trademarking Office (USPTO). (Source: USPTO via Bloomberg)
...with bodies such as the US Patents and Trademarking Office (USPTO). (Source: USPTO via Bloomberg)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2022 08 > Apple mixed reality headset product names are potentially revealed through a new trademarking leak
Deirdre O'Donnell, 2022-08-29 (Update: 2022-08-29)