Apple Watch Ultra first-party repair can cost over 60% of its original retail price
Apple has presented its inaugural Watch Ultra as a device made so well of such high-end materials that it can stand up to any amount of demanding, practically pro-athlete or explorer use. Nevertheless, it now has an official schedule of repair costs on its website, which show that its restoration can cost a pretty penny - unless you get an AppleCare+ plan for it, of course.
The Watch Ultra has launched exhibiting new and very noticeable bulges, ridges and grooves unlikely to appeal to the typical Series 8 buyer; however, Apple asserts that they make its new wearable an ideal companion for those drawn to rugged, outdoorsy pursuits on a particularly extreme scale. Therefore, one might presume it is appropriately terminally resistant to physical damage, especially considering the price of the new variant.
The Cupertino giant has nonetheless set up a first-party repair service for the inaugural Ultra, which might throw up some unpleasant surprises for a customer for whom its endurance-focused marketing has failed.
The OEM estimates that it costs US$79 to fix the new wearable - although that only applies if the customer has also bought an AppleCare+ plan (for US$99/US$4.99 a month extra) with their new Watch Ultra. If not, it could run up to US$499: ~62% of the titanium smartwatch's new iPhone-esque price.
Those figures are for the United States market; in China, where the Ultra has started at 6,299 yuan (~US$910), the same non-AppleCare+ quote reportedly goes up to 3,749 yuan (~US$541).
We were not able to verify that; however, we have found that a Watch Ultra repair bill can reach €619 (~US$625) in the European market (where the Ultra is priced at up to €999 (~US$1,009)).
Therefore, the aspiring Watch Ultra buyer might need to be a little more careful than they imagined with their super-premium new wearable.
Deirdre O'Donnell - Senior Tech Writer - 5913 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.