C 2018
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Amazon and Google dominate global smart speaker market

According to the report, the global smart speaker market has enjoyed a year-over-year growth of 278%. (Source: BBC)
According to the report, the global smart speaker market has enjoyed a year-over-year growth of 278%. (Source: BBC)
A new quarterly research report has been released that shows Amazon and Google currently leading the pack in terms of global smart speaker shipments and market share. However, although Amazon has shipped twice as many units in Q1 2018 than in Q1 2017, the Seattle-based retailer has seen a notable dip in overall market share.

Strategy Analytics has published a report in regard to the current state of the global smart speaker market. In terms of the amount of units shipped Amazon leads the way, shipping four million devices in Q1 2018 (up from two million in Q1 2017). Google follows with 2.4 million shipments, while Alibaba, Apple, Xiaomi, and “Others” round up the table. The total amount of units shipped in the first quarter of this year has been estimated at 9.2 million, which is a massive increase on the Q1 2017 total of 2.4 million.

The market share figures may seem like bad news for Amazon at a first glance; however, market share reductions are inevitable when new entrants release products onto the market or established players dramatically increase shipments (Google went from shipping 300,000 units in Q1 2017 to 2.4 million in Q1 2018). Amazon’s market share slipped from 81.8% to 43.6%, which according to the report is partially due to the strong sales enjoyed by Chinese companies like Alibaba and Xiaomi in their domestic market.    

Apple has managed to gain a spot in the global smart speaker market, placing fourth after shipping an estimated 600,000 units in Q1 2018.

Global smart speaker market. (Source: Strategy Analytics)
Global smart speaker market. (Source: Strategy Analytics)

Source(s)

Strategy Analytics (via BusinessWire)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 05 > Amazon and Google dominate global smart speaker market
Daniel R Deakin, 2018-05-18 (Update: 2018-05-18)