Google silently removes its "Don't be evil" motto after almost two decades

Google "Don't be evil" Be a force for good banner
Google "Don't be evil" Be a force for good banner
Present in Google's corporate code of conduct since 2000, the "Don't be evil" motto was changed to "Do the right thing" in 2015 for use in Alphabet's code of conduct. However, Google did not drop this slogan until late April/early May, when all references to it have been apparently removed.
Codrut Nistor,

Google's motto "Don't be evil" has been around for so long and was deemed important enough to even get its own Wikipedia page. However, all good things come to an end, and this iconic slogan seems to be a thing of the past now.

According to the page saved by the Wayback Machine internet achive on April 21, 2018, the first paragraph of Google's code of conduct preface was the following: “Don’t be evil.” Googlers generally apply those words to how we serve our users. But “Don’t be evil” is much more than that. Yes, it’s about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can. But it’s also about doing the right thing more generally – following the law, acting honorably, and treating co-workers with courtesy and respect.

The updated version that is dated on May 4 does not contain the paragraph quoted above. On the other hands, there is still a trace of the old motto at the end of the new code of conduct. The final line of Google's official document reads the following: "And remember… don’t be evil, and if you see something that you think isn’t right – speak up!" 

The "Don't be evil" motto opened Google's code of conduct starting in 2000. In 2015, when Alphabet was born, its code of conduct changed this slogan to "Do the right thing."

The most interesting part of the story is that Google's code of conduct says its latest update was performed on April 5, 2018. We will probably hear more about the removal of the "Don't be evil" motto in the coming months, because the company still has to issue an official statement about this move.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 05 > Google silently removes its "Don't be evil" motto after almost two decades
Codrut Nistor, 2018-05-22 (Update: 2018-05-22)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.