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Google discontinues the AdSense apps for Android and iOS

Google AdSense Android app (Source: Google Play)
Google AdSense Android app (Source: Google Play)
Google has decided to focus its efforts on the AdSense mobile web interface and discontinue the mobile apps. Those using AdSense on mobile devices were probably expecting this, since the Android app has not been updated since December 2017 and the iOS AdSense app received its latest refresh on November 2017.

No matter how much some users still love their desktop computers, most of those using the web nowadays do that using mobile devices and most companies involved in providing any kind of internet-related services must take this into account. Google AdSense is one of the most popular such services, and Goole has just made it clear that its future is no longer tied to a certain mobile platform, so the Android and iOS AdSense apps will be officially shut down.

According to Google's official AdSense-related blog, "Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever." This made Google review its mobile strategy and discontinue the Android and iOS apps — not surprising at all since both apps have been updated for the last time at the end of 2017.

The aforementioned source also reveals that Google will focus on the AdSense mobile web interface, thus delivering a single web app that supports all present and future platforms. The mobile apps will be removed from the app stores by the end of the year. Google will come up with further announcements regarding the future of AdSense later this year.

Will you miss the AdSense apps for Android and iOS? Are there any features that the web application does not include yet, but can be found in the mobile apps for Android and/or iOS? As usual, feel free to drop a comment below.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2019 07 > Google discontinues the AdSense apps for Android and iOS
Codrut Nistor, 2019-07-16 (Update: 2019-07-16)