Tech-related companies dominate most valuable global brands list
BrandZ has issued a press release in regard to the BrandZ Top 100 ranking for brand equity. The brand equity platform is managed by Kantar Millward Brown, one of the world’s leading market research organizations. Tech-related firms have dominated the current top 10 of the ranking, with only McDonald’s (fast food) and Visa (payments) challenging the sector’s dominance.
The top 10 is as follows: Google, Apple, Amazon, Microsoft, Tencent, Facebook, Visa, McDonald’s, Alibaba, and AT&T. The report states that eight out of the top 10 brands are tech-related, although it could be argued that Visa is also heavily involved in the technology industry.
A couple of Chinese companies have broken up the almost American monopoly of the top 10 rankings. Tencent has risen from eighth position in 2017 to take fifth place, whereas Alibaba has leapt from 14th place to ninth. The report suggests that a successful combination of technology and consumer-oriented business practices is key to enjoying considerable brand value.
The values attributed to some of the top brand names are astounding: Google has an estimated brand value of US$302 billion and Apple is close behind with US$300 billion. Tencent’s brand value is listed as just short of US$179 billion and Alibaba has witnessed a massive brand value change of +92%, reaching over US$113 billion. The total estimated brand value for the top 100 names is US$4.4 trillion, up 21% (US$750 billion) from last year.