Amazon Music HD drops in price to US$9.99 a month
Amazon Music HD is a service boasting approximately 75 million tracks that can be streamed at "up to 850 kilobits per second (kb/s)", as opposed to up to 320kb/s from the company's "basic" Unlimited version of the same subscription. It also has a new price: US$9.99 per month, compared to $14.99 up until now.
It is not clear why Amazon has chosen now to unveil this new price-structure - although rumors of Apple's new Music Hi-Fi package might have something to do with it. That new option in the high-end streaming market has been confirmed today (May 18, 2021), although it is now not to become available until June.
However, the world does have the Amazon alternative right now, which may now be adopted by former Unlimited-tier customers in their droves. As for this service, it is now bumped down to $7.99 per month, which may also be good news for some users.
Then again, the situation is not that great for rival such as Deezer or Spotify, which may now have to re-evaluate their own premium schemes in order to stay competitive.